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Why
Do You Recommend Network Marketing?
 Robert
Kiyosaki's Answer:
When I
first heard about network marketing, I was against it. But
after opening my mind, I began to see advantages that few
other business opportunities offer.
Long-term success in life is a reflection
of your education, life experience and personal character.
Many network-marketing companies provide personal development
training in those key areas.
 Most
schools train people for the E or S quadrants,
and that is great if those are the quadrants
in which you want to spend your life. Most
MBA programs are training students for high-paying
jobs in the corporate world as an E, not
a B.
What if you're in the E or S quadrant and
you want to change? What if you want to be in the B quadrant?
Where do you find the education that trains you for that quadrant?
I recommend a network-marketing business. I recommend the
industry for people who want to change and get the necessary
skills and attitude training to be successful in the B quadrant.
Being an entrepreneur and building a B quadrant
business is one of the toughest challenges a person can take
on. The reason there are more people in the E and S quadrants
is simply because those quadrants are less demanding than
the B quadrant. As they say, "If it was easy, everyone
would do it."
Personally, I had to learn how to overcome
my self-doubt, shyness and fear of rejection. And I had to
learn how to pick myself up and keep going after I failed.
These are some of the personal traits a person must develop
if they are to be successful in a B quadrant business, regardless
of whether it is a network-marketing business, a franchise
or an entrepreneurial startup.
An important personal skill required for any B quadrant business
is leadership. Are you able to overcome your own fears and
have others overcome their fears in order to get the job done?
This is a skill the Marine Corps taught me. As Marine Corps
officers, it was imperative that we be able to lead others
into battle, even though we were all terrified of dying.
I meet many people in the S quadrant, the
specialist or small business owners, who would like to expand,
but they simply lack leadership skills. No one wants to follow
them. The employees do not trust their leader or the leader
does not inspire the employees to better themselves.
As mentioned earlier, Forbes defined
a big-business owner, a B quadrant business owner, as a person
who controls a business with more than 500 employees. This
definition is why leadership skills are vial for the B quadrant.
Where could you find a business that will
invest the time in your education, your personal development
and building your own business? The answer is: most network-marketing
business.
Building a B quadrant business is not an
easy task. So you need to ask yourself, "Do I have what
it takes? Am I willing to go beyond my comfort zones? Am I
willing to be led and willing to learn to lead? Is there a
very rich person inside of me, ready to come out?" If
the answer is "Yes," start looking for a network-marketing
business that has a great training program. I would focus
less on the products or the compensation plans and more on
the education and personal development program the company
offers.
A network-marketing business is a B quadrant
business because it meets several criteria I look for in a
business or investment. Those criteria are:
| 1.) |
Leverage: Can
I train other people to work for me? |
| 2.) |
Control: Do
I have a protected system that belongs to me? |
| 3.) |
Creativity:
Will the business allow me to be creative and develop
my own personal style and talents? |
| 4.) |
Expandability:
Can my business grow indefinitely? |
| 5.) |
Predictability:
Is my income predictable if I do what is expected
of me? If I am successful, and keep expanding my
business, will my income increase with my success
and hard work? |
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Isn't Network Marketing A Pyramid
Scheme?
I am often asked if network marketing is a pyramid scheme.
My reply is that corporations are really pyramid schemes.
A corporation has only one person at the top, generally the
CEO, and everyone else below. The following is an example
of a typical corporate pyramid:
A true network-marketing business is the
exact opposite of a traditional business model. A network-marketing
business is designed to bring you up to the top, not keep
you down at the bottom. A true network-marketing business
does not succeed unless it brings people up to the top.
Additional Points Worth Mentioning
The following are some other points worth mentioning:
| 1.) |
Tax breaks increase.
By starting a network-marketing business in your spare
time and keeping your regular job, you begin to gain the
tax advantages of the rich. A person with a part-time
business can take more tax deductions than employees can.
For example, you may be able to deduct car expenses, gasoline,
some meals and entertainment. Obviously, you need to check
with a CPA for exact rulings on your situation. And the
cost of your CPA is tax-deductible. In most cases, an
employee cannot deduct CPA expenses. In other words, the
government will give you a tax break for advice on how
to pay less in taxes. |
| 2.) |
Meet like-minded people.
One of the advantages I had is that my friends also wanted
to be in the B quadrant. When I first started out, most
of my E quadrant friends thought I was nuts. They could
not understand why I did not want a steady job or a steady
paycheck. So an important part of becoming a B is to surround
yourself with other people who are Bs and want you to
become a B. |
| 3.) |
Give yourself time.
It takes time to be successful in any of the quadrants.
Just as it takes time to climb to the top of the corporate
ladder as an E, or become a successful doctor or lawyer
In the S quadrant, it takes time and dedication to become
successful in the B quadrant. It took me years before
I built a successful B quadrant business. |
| 4.) |
Network-marketing companies
are patient. One of the beauties of a network-marketing
business is that it will invest in you, even if you are
not successful. |
In the corporate world, if you are not successful
in six months to a year, you are often fired. In the network-marketing
world, as long as you are willing to put in the time, most
companies will work with you in your development. After all,
they want you to get to the top.
| 1.) |
Leverage the systems
that are already in place. These systems are already
tried and proven, which allows you to hit the ground running
instead of trying to build the internal system of a new
company. |
In conclusion
After opening my closed mind, I could finally see some of
the unique benefits the network-marketing industry offers
people who want more out of their lives.
Generally, it costs much less to get started in a network-marketing
company than to build a business on your own.
-Robert Kiyosaki
Donald
Trump's Response
Marketing is a powerful tool, and network
marketing can increase that power, provided you are self-motivated.
In a simple visual, see a product and then remove the advertising
agency from it. It is up to you to do the marketing and advertising.
 That's
a big job, but it can be done if you are
passionate enough to get it going on your
own and to jeep the momentum and motivation
going at a high level. It requires an entrepreneurial
spirit, and that means focus and perseverance.
I do not recommend network marketing to
people who are not highly self-motivated.
Another important aspect
of network marketing is that it is inherently
social, so if you are not a social or outgoing
person, I'd think twice about going into
it. Sociability is a requirement.
Just like in advertising, there's no point
in having a fantastic advertising campaign if the product
isn't equally fantastic. Also keep in mind that if you decide
to become a distributor, you will be legally responsible for
the claims you make about the product, the company and the
available opportunities. But above all, make sure the product
is worth your energy and total devotion. Otherwise, you could
be energetically spinning your wheels.
Robert mentions the importance of going beyond
your comfort zone when it comes to network marketing. He also
mentions giving yourself enough time. These are good points
to consider. I would also agree that having leadership qualities
is critical for success. You definitely have to have a take-charge,
can-do attitude.
As with any other undertaking, know everything
you can about what you're doing before you begin. Network
marketing has proven itself to be a viable and rewarding source
of income, and the challenges could be just right for you.
There have been some remarkable examples of success, and those
successes have been earned through diligence, enthusiasm and
the right product combined with timing. As with so many issues
we have discussed before, there are tangibles and intangibles
involved, but success is not a total mystery, and that applies
to network marketing as well.
Most people have heard of focus groups, a
research tool that advertising agencies use when they are
testing a new product. They will go out to different locations
and simply ask everyday people what they like and don't like
about a new product. It's best if you can keep the focus group
idea close at hand when you are deciding about a product.
Just because you like it doesn't mean everyone else will.
Finding a common denominator in product appeal will matter.
My nutshell advice about network marketing
is to do your research and then put everything you've got
into your product. Genuine enthusiasm is hard to beat, and
the odds will be with you.
-Donald Trump
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